In recent years, new age marketing has veered viral. It’s interesting to see how far campaigns will go to grab your attention. One of my favorites has been the original viral campaign (August 2000) Super Greg webpage (mirror) and commercials for Lee Jeans. It was purely just fun and crazy. But these days, you need some real wit and innovation behind a good viral campaign. McDonalds has just recently done that with their new Quarter Pounder shops in Japan.
Completely devoid of any branding, McDonald’s main intent for the Quarter Pounder shops is to promote their product as if it were new and sleek. With all black interiors the shops are designed to be very minimal. Taking note from In-N-Out, the menu is just as simple: Regular or Double Quarter Pounder sets in red and black packaging that has McDonalds shaping without the graphics. I love it, but we’ll see how this holds when people realize that it’s just McDs.
Check out the Quarter-Pounder.net campaign page for more information and a map.
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