Ever since Rugby opened their Chicago boutique on Armitage, I’ve been pretty critical on their direction and what they are trying to accomplish with their target market. It reminds me of an offspring between Ralph Lauren and Abercrombie. It’s also Ralph Lauren’s answer to Abercrombie’s success. I was never too impressed with their collection because I felt like they thought they could just put a bunch of patches on a rugby shirt and hand it off as a fashionable and original item. However, I have to give them the benefit of the doubt and say that their quality is outstanding.
Every shirt they have is thick as hell. I tried on two polo shirts and felt like they were sweaters. I also tried on a kick ass flannel that made me feel like I could just walk outside without a jacket. I’m still skeptical on their style, but there are a few things that caught my eye.
I like this Thompson Overdye Shirt. I like the simplicity of it (this is a theme I think I’ve been using way too much). I also like the white collar, which is an oxford style that I’ve been a big fan of lately. I like oxford collars because they don’t spread out like regular annoying collars that Express MX shirts are known for. They also tend to give you a more tidy look and accentuate your neck so it looks longer. I know it sounds full of shit, but it works for me.

Thompson Overdye Shirt
Here’s part of their flannel collection. Here’s something that I can’t really pull off. However, I loved the quality of the shirt. It was thick, hard edged (whatever that means, I just made it up), and fitted. I can’t stand how a lot of Ralph Lauren shirts aren’t fitted so this was a breath of fresh air.

Flannel Shirt
And finally, I’m digging their vests. Below is a great vest that goes well with anything. However, it’s hard not to look like a grandpa. I’d go for a darker color.

Wool Vest
I tried to avoid putting any samples of their actual Rugby polo shirts because, well, to be honest, I feel like people who still wear Rugby probably still have the mindset of being in high school. I just can’t take those shirts seriously, unless, of course you’re an actual Rugby player. It’s also really pricey stuff, but like I said, the quality is something to be impressed by.